VECTOR CAPITAL Plc Branding & Fundraising
Discussion document V.1.
26.10.23
RIVER & HEAT DESIGN Introduction
River specializes in the analysis and delivery of innovative, customized solutions tailored to your unique business needs. Our primary focus is crafting clear and actionable commercial plans that serve as the cornerstone of your product or service’s success.
We meticulously research your business landscape and adapt our strategies accordingly. Our approach is tailored and solution-designed to propel your concept to the next level of development.
River’s Partnership with Heat Design
To further enhance the impact of our core services, River strategically partner with renowned branding and design specialists Heat Design. This partnership seamlessly integrates creative and commercial services for our clients. It's a synergy that ensures your brand is precisely positioned, adds significant commercial value, and delivers impact within your specific market.
COMMERCIAL OBJECTIVES
Research & Planning
Our early-stage approach will gather the necessary detailed information to facilitate the further development of both elements of the project, which are:
Vector Finance plc rebranding
Specialized 'Fund' development & Capital Raise
Key Points:
An initial meeting with key Vector personnel and the principals of both River (Sean Rafter) and Heat (Stephen Taylor) will discuss the objectives of both parties and facilitate a detailed understanding of Vector's key commercial objectives.
These two distinct initiatives will require in-depth assessments from both River and Heat with the shared objective of collaborating toward a common plan within a deliverable timetable.
Following this initial stage, both River and Heat will provide a cost plan and a more detailed roadmap of deliverables for review, agreement, and formal sign-off.
PHASE ONE
Branding
Vector plc & intended ‘Fund’
The Branding Process
Our commitment to enhancing Vector's corporate identity is central to our mission. We believe in the power of branding to drive success and create a lasting impact. This process will be discussed in detail during our planned initial meeting, where we will delve into the core principles that will guide our journey.
The Logical and Creative Pathway
Our approach will be twofold: logical and creative. The logical aspect involves a strategic framework that ensures every branding decision aligns with your business goals. The creative aspect will infuse uniqueness, innovation, and aesthetics into your corporate identity. Together, these elements will create a pathway that not reflects commercial sense but also sparks imagination.
A Holistic Approach
Our branding process extends beyond the surface level. We will meticulously analyse every aspect of Vector's visible presence, including the website, logo, narrative, and corporate ethos. The aim is not only to refresh your image but to create a revitalised and aligned identity that empowers both the core business and the intended Fund development initiative. Your brand will speak volumes, conveying the essence of Vector's values and aspirations.
PHASE TWO
Capital Raise
Although more detailed discussions are required, the outline approach is to achieve fresh capital investment of circa £5-10m. Geared towards high-net-worth individuals within niche cross-over groups such as sports, entertainment.
The specific level of funds and the timelines associated with this initiative can be further determined within our intended initial meeting.
The ‘Fund’
The initial approach towards the above is to analyse the potential of a powerful sub-brand entity that provides a cohesive association with Vector’s core business. The dynamics within this approach require well-orchestrated and defined marketing messages which promote an appealing stand-alone proposition as part of the Vector ‘group.’
Aligned to ‘Purpose’
As an impactful complement to the approach outlined above, the marketing-driven purpose of a ‘Fund’ should enable all participants to identify with a 'club'-like mentality, fostering synergy and a shared purpose. To implement this approach, River will explore various structures and efficient methods for developing cross-connectivity between individuals in both elite sports and the entertainment industry.
ROAD MAP
Timing + Action
Project Deliverables
To ensure a seamless and successful project, it is essential to establish clarity among all stakeholders. The following aspects will be comprehensively outlined:
Method and Agreed Deliverables: Our first and foremost objective is to define the methodology and the specific deliverables of the project. This will include a detailed breakdown of the tasks, responsibilities, and the expected outcomes. We believe that transparency in this area is the cornerstone of a productive partnership.
Agreed Timetable: Time is often of the essence, and to keep the project on track, we will collaboratively establish a well-structured timetable. This schedule will clearly outline milestones, deadlines, and important dates throughout the project's lifecycle. We value your time and our commitment to meeting deadlines is unwavering.
Budget: Effective project management also requires a clear understanding of the budget. We will work to establish a transparent budget that covers all necessary expenses, resources, and potential contingencies. Our aim is to prevent unexpected financial surprises and to ensure that the project remains financially sustainable.
Collaboration and Communication:
We encourage open communication and collaboration among all project stakeholders. Your input and feedback are highly valued throughout the project, and we are always available to address any questions or concerns.
Our commitment to clarity, timeliness, and financial accountability is at the heart of our approach to project management. It's our belief that these key elements will drive the success of our project and lead to a productive and mutually beneficial partnership.
Should you have any questions or require further information, please do not hesitate to reach out to our team. We are here to ensure the success of your project.