Business analysis Introduction

Our planned first-stage meeting is designed to enable all parties a comprehensive understanding of Octogan’s current and future commercial requirements. The emphasis is placed on a fully transparent analysis of key commercial achievements to date and the business owner’s expectations and desires towards the future growth of the company.

Stage One
Objectives

The exploration of core commercial drivers requires a fully transparent, open and creative approach to problem-solving.
This critical discovery phase analyses a logical approach towards future business development and the strategies associated with this plan. In doing so, this approach also enables clarity and understanding of the creative dynamics of the business such as Brand development and all associated Marketing, Promotional and Sales initiatives.

Key considerations:

1 Current organisational structure
2 Balance sheet, debt exposure and assets
3 Key trading issues, problems and challenges
4 Management structure & key executive personnel
5 Staffing and human resources
6 Target markets - rationalised and tested approaches
7 Growth - ideals, plan, method
8 Business development strategy
9 Funding, financing of the growth plan
10 Current marketing approach - Website, advertising, promotions, social media
11 Branding - Website, App, Promotional tools, stationary, other(s)

Stage Two
Creativity

Heat Design & River Agency

The strength of a blended approach to both the commercial and creative elements is seen by River & Heat as key to maximising ongoing potential.

Following Stage One above, a complete analysis will be undertaken by Stephen Taylor the principle of Heat design, to enable a deeper understanding of Octogan’s creative requirements.

These will include the following:

Key considerations:

1. Situation Analysis: Brief overview of the brand, the objectives, and other relevant information.
2. Audiences/ Users: Identify key Audiences and User
3. Competitor Analysis: Identify Main competitors and their USP.
4. Brand Positioning: Create Brand Positioning Maps to determine how the brand should be perceived.
5. Brand Belief: Identify the core belief that drives the brand and its different stakeholders.
6. USP/ Reason to Believe: Flesh out the key factors that will go into the brand’s USP.
7. Brand Values: Establish the core values for the company 8. Brand Personality: Determine the brand’s personality which will inform the tone of voice.