Funding Doc
Memberd
Concept Board
content providers & investors
This summary focuses on the intended early onboarding of high-profile talent to support the launch phase of Memberd’s and its pending Pre-Seed funding round.
When analysing various sectors associated with the initial A-Lister approach, we have focused on individuals who have the power to swiftly enhance Memberd’s brand development. They also have Foundation and or, Charity related interests which are key to the Memberd model.
An important consideration of the above approach is to attain a clear understanding of the quality and appeal of the content each onboarded party can deliver, their credibility and consequent powers of influence.
In addition to those shown below, we have purposely restricted the temptation to expand into other powerful sectors until such time that the pre-launch testing phase is completed.
Given the international markets available to the Memberd model consideration is currently being applied to the content criteria aligned to international markets such as the USA and Asia.
Sport - Foundations
Rory Mcllroy
England Footballers Foundation
Harry Kane
Sir Lewis Hamilton
Tennis - Foundations
Serena Williams
Andy Murray
Rafa Nadal
Roger Federer
More motivation
High-profile players
Designed to create Brand impact, elevated content, press interest and social media opportunity, all of the listed individuals are seen as being linked to passionate pursuits outside of their chosen core activities. Note that powerful cross-over can occur between individuals and sectors with dual interests being prevalent. This force creates the potential for exceptional layering of content, an example of which being Lewis Hamilton who as a Dyslexic and Foundation head, cuts into both Sports and Neuro-Diversity.
To maximise such impact careful analysis will be employed around each individual’s content objectives, deeper-level motivations and projected levels of subscription driven revenues.
Education - Neurodiversity
Sir Richard Branson
Tom Holland
Jamie Oliver
Kiera Knightley
Health - Longevity & Well-Being
Rich Roll
Roger Federer
Angela Duckworth
Andrew Huberman
The power of niche…
and lesser-known markets
The inevitable trickle-down effect gained from the initial use of higher-profile personalities has to be well understood and carefully managed. Although not as high-profile within current social media realms, many inspirational sectors within Education and Health Care can carry enormous influence if the content associated with such is correctly applied. The blend of additional sectors such as teaching, tuition, well-being, longevity and or, niche excellence, are likely to be associated with less known individuals but who in their own powerful right, act as a meaningful force towards Memberd’s brand development and long-term success.
Funding
Bootstrap Round
This initial Funding round acts as a pre-curser to an imminent Crowdfunding raise of £1m which will be supported by the onboarding of one or more A-Lister content providers.
Proposed Terms:
1 ‘Bootstrap’ round - a Loan requirement of £75k.
2 Loan secured by Debenture, yielding a coupon of 1% monthly. Interest & Capital repayment rolled up pro-rata for a maximum of 12 months.
3 Investor discount of 15% on Equity CrowdFunding (Pre-Seed round) Discount applicable to a maximum of £100,000 of investment.
4 Additional priority terms. Equity investment (Pre-Seed round) from £100,000 - £250,000. No discount is applicable.