CREATIVITY
Capitalised.
The Brand & Venture Studio for Underleveraged Businesses
River turns raw ideas and underpowered small operations into investable, scalable ventures. We work with founders, operators, and the capital partners who back them to create sharp positioning, credible commercial structures, and the narrative needed to move from "interesting" to in play.
CREATIVITY
Capitalised.
What We Do
We specialise in the early, messy, high-leverage zone where clarity and commercial design change the trajectory of a project.
Concept & Venture Design
From blank slate to fundable concept. We help you define the value, name it, structure it, and package it for partners, investors, and launch.
Strategic concept narrative
Naming & identity direction
Commercial shape (audience, revenue logic, pathways to scale)
Early-stage deck / investor story
Brand & Business Repositioning
For founder-led companies and small operators that work but aren’t growing. We sharpen your positioning, refresh the brand story, and rebuild the commercial model so you can raise, scale, or exit.
Diagnostic & opportunity map
Brand repositioning & messaging system
Commercial optimisation (pricing, packaging, partner formats)
Market-ready materials (deck, site narrative, investor brief)
Venture Partnerships
When the fit is right, River steps in as an embedded strategic partner alongside founders and their capital. Ideal when brand, growth story, and commercial design all need to be built in sync.
Advisory retainer or sprint blocks
Fee + equity / performance structures
Co-development of IP, brand, and go-to-market
CREATIVITY
Capitalised.
Who We Work With
We’re founder-first. Most of our work starts with a person (or small team) holding a good idea, an early asset, or a business that could be so much more.
Typical Profiles:
Early-stage founders shaping a new venture or product.
Operators with underleveraged assets (hospitality, education, wellness, consumer services).
Backed founders who need to translate vision into an investable story for their capital partners.
Project leads inside family-backed ventures who want a sharper brand and growth narrative without hiring a large agency.
Why River?
We build from reality. We’ve sat where founders sit: limited liquidity, moving targets, competing pressures. Our work is built to move quickly, create clarity, and unlock the next commercial step.
Narrative + Numbers. A concept doesn’t travel without a commercial frame. We shape both.
Flexible Structures. Upfront fee, phased sprints, or fee-plus-upside when appropriate. We’ll design a path that protects momentum.
Hands-On, Not Theoretical. We don’t hand you a 60-page strategy and disappear. We get the brand, deck, model, and conversation ready for the room where decisions get made.
“Evolving is life’s greatest accomplishment and its greatest reward”
Ray Dalio - ‘Principles’
How We Work
We keep it simple and fast-moving. Most engagements begin with a Diagnostic Sprint and expand only if the value is clear.
Step 1 – Diagnostic Sprint
We dig into the asset, idea, numbers, and ambition. You get: position map, growth options, and a go/no-go recommendation.
Step 2 – Design & Package
We build the core: concept narrative, brand framework, commercial model, and market-ready materials.
Step 3 – Activate & Partner
Support through investor conversations, partner outreach, site/dev oversight, messaging alignment, and strategic advisory.
Commercial Formats:
Fixed-fee sprints
Phased retainers
Fee + equity / performance triggers
IP licensing & brand stewardship (case-by-case)